Cover of The Game by Neil Strauss - Business and Economics Book

From "The Game"

Author: Neil Strauss
Publisher: Harper Collins
Year: 2005
Category: Biography & Autobiography

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Chapter 5: Step 5: Isolate the Target
Key Insight 5 from this chapter

Heidi Fleiss and the PUA Competition

Key Insight

The narrator found himself in an impromptu pickup competition against Heidi Fleiss, a former Hollywood madam recently released from jail. Heidi’s understanding of 'pickup' significantly differed, as she openly spoke about 'turning girls out in a half hour,' implying recruitment for escort work, and claimed she 'always put out on the first night,' treating it as part of her routine and even kneeling after approaching to not intimidate women.

During the competition, the narrator applied his structured routine: open, demonstrate higher value, build rapport/emotional connection, and create a physical connection. He used an 'opinion opener' and invented a 'best friends test' routine, which captivated women by playing into their interest in psychological games and fortune-telling, a phenomenon called 'chick crack,' leading them to engage amongst themselves.

Heidi's aggressive tactics, like loudly asking, 'are any of you girls gonna fuck him?' humiliated the narrator and sabotaged his attempts to build rapport by directly sexualizing the interaction prematurely. Despite this, he managed to secure a phone number from one woman, Hillary, right in front of her date. The experience highlighted a 'fine line between pimp and player,' and Heidi’s persistent belief in her madam role, even after her legal troubles.

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