From "The Great CEO Within: The Tactical Guide to Company Building"
Fundraising Mechanics and Legal Aspects
Key Economic Insight
Funding rounds transition from flexible agreements like SAFEs (Simple Agreements for Future Equity) and convertible notes, suitable for initial raises of $2 million to $5 million due to their low legal costs, typically less than $10000, to more structured 'priced equity rounds'. Priced rounds, incurring legal fees often over $100000, are recommended only for total raises exceeding $2 million, preferably over $5 million. It is advised to always have a SAFE open, allowing for continuous funding tranches, which convert into subsequent priced rounds like Series A or B.
Priced rounds demand careful navigation due to custom terms, complex negotiations, and significant legal costs. Founders should dedicate ample time to review every clause with lawyers, not solely relying on them to flag potentially disadvantageous 'special provisions' often hidden by investors. Seeking feedback from trusted founders and investors on term sheets is crucial, and unethical terms should lead to blacklisting the investor, as mistakes in this irreversible process can have long-term negative ramifications.
Managing legal expenses, which can easily exceed $100000 per side for a Series A, is critical. A specific technique is to mandate a single 4- to 8-hour meeting with decision makers and lawyers from both sides. During this, one lawyer drafts documents, the other provides written comments, and negotiations occur directly between decision makers with lawyers advising. This streamlined process significantly reduces billable hours, cutting legal costs to under $15000 per side and finalizing documents in less than one week, with investors often preferring the company pay their legal fees out of investment capital if rules of behavior are enforced.
📚 Continue Your Economic Learning Journey
Access the complete The Great CEO Within: The Tactical Guide to Company Building summary with audio narration, key takeaways, and actionable insights from Matt Mochary.