From "The Great CEO Within: The Tactical Guide to Company Building"
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Free 10-min PreviewImpeccable Agreements and Accountability
Key Insight
Sloppy agreements are a common source of inefficiency in organizations, leading to unproductivity and decreased morale. The solution lies in establishing 'impeccable agreements' that are precisely defined and fully agreed to, typically in writing, by all relevant parties. A precisely defined agreement means its successful follow-through can be objectively judged. For example, 'expand to Europe' is imprecise, while an impeccable agreement would break it down into specific actions like 'Assign five-member advance team to seed the European office, DRI is head of business operations, to be completed by June 1' and 'Locate office building, DRI is head of operations, to be completed by June 12'. Each action must include a Directly Responsible Individual (DRI) and a specific due date to ensure clarity and accountability.
Impeccable agreements should be written down and easily accessible to all participants, with the only exception being agreements so small or regular that forgetting the details is improbable (e.g., 'We will start the meeting again at 1:00 p.m. We all agree to be in our seats and present before 1:00 p.m.'). If an individual realizes they cannot meet an agreement, the crucial step is to immediately inform all other members of the agreement circle and communicate what can realistically be done instead. This proactive communication allows others to adjust, maintaining productivity and morale. Failure to inform constitutes breaking the agreement, which then negatively impacts the team's ability to adapt and leads to a decline in both productivity and morale.
There must be clear consequences for breaking agreements. The first time an agreement is not met, the individual should be immediately informed, emphasizing that apologies are unnecessary, but a commitment to making only attainable agreements and promptly communicating any needed alterations is required. If the individual repeatedly fails to meet agreements or communicate changes, the only appropriate consequence is their departure from the company. This stringent approach, though firm, reinforces a culture of accountability and integrity, ensuring that commitments are taken seriously and that the organization's operational rhythm remains unimpeded by unfulfilled promises.
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