Cover of What the Dog Saw and Other Adventures by Malcolm Gladwell - Business and Economics Book

From "What the Dog Saw and Other Adventures"

Author: Malcolm Gladwell
Publisher: Unknown Publisher
Year: 2009
Category: American prose literature

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Chapter 12: The Art of Failure
Key Insight 1 from this chapter

Choking Under Pressure

Key Insight

Choking is a distinct form of performance failure where, under stress, an individual's explicit learning system overrides their implicit, highly practiced system. This causes skilled performers to revert to deliberate, mechanical execution, losing their natural fluidity and 'touch.' For example, in the 1993 Wimbledon final, Jana Novotna, leading 4-1 and serving at 40-30 in the deciding set, repeatedly double-faulted and mis-hit fundamental shots like overheads and volleys. Her movements became slow and cautious, resembling those of a beginner, ultimately leading to her loss.

This phenomenon occurs because while initial learning is conscious, mastery shifts tasks to the implicit system, which governs fluid execution, force, and timing. When choking, stress causes the explicit system to 'take over,' leading to overthinking actions that were once automatic. Another example is New York Yankees' second baseman Chuck Knoblauch, who, under the pressure of playing in front of 40000 fans, inexplicably struggled with basic throws to first base, performing like a 'Little Leaguer' by reverting to explicit, conscious execution.

Choking can also manifest through 'stereotype threat,' where performance suffers when individuals are confronted with negative stereotypes about their group. Black students, for instance, performed worse on tests presented as measures of intellectual ability but equally to white students when the test was framed as an abstract tool. Similarly, white athletes' vertical leap performance decreased when tested by a taller, heavier African-American instructor, linking to the 'white men can't jump' stereotype. Unlike panic, choking involves 'carefulness and second-guessing,' hindering intuitive processing. It is a paradoxical failure; it affects those who care deeply about their performance and are often highly skilled, making the common advice to 'work harder' counterproductive, as seen in Greg Norman's collapse at the 1996 Masters, losing a six-stroke lead.

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