Cover of Blink by Malcolm Gladwell - Business and Economics Book

From "Blink"

Author: Malcolm Gladwell
Publisher: Unknown Publisher
Year: 2005
Category: Decision making

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Chapter 7: Six: Seven Seconds in the Bronx: The Delicate Art of Mind Reading
Key Insight 4 from this chapter

The Facial Action Coding System (FACS) and its Scientific Insights

Key Insight

Inspired by Tomkins's abilities, Ekman and his collaborator Wallace Friesen developed the Facial Action Coding System (FACS), a comprehensive taxonomy of facial expressions. They identified 43 distinct muscular movements, called 'action units,' that the face can make. They systematically manipulated each action unit, observing and documenting the resulting wrinkle patterns and facial changes, a meticulous process that took seven years to complete.

By combining action units, Ekman and Friesen cataloged about 3,000 meaningful facial configurations out of over 10,000 possibilities. FACS details specific muscle contractions for emotions; for instance, happiness is A.U. 6 and 12 (raising the cheek and pulling up lip corners), and fear involves A.U. 1, 2, 4, 5, and 20 (inner/outer brow raise, brow lower, upper lid raise, lip stretch).

A crucial insight from FACS research is that facial expressions are not merely secondary signals of internal feelings but can physiologically *cause* emotions. Studies showed that deliberately creating facial expressions corresponding to emotions like anger or sadness induced actual physiological responses, such as increased heart rate and body temperature. FACS also identified 'microexpressions'β€”fleeting, involuntary facial looks that reveal authentic feelings, like a 'duping delight' smirk or a subtle sign of distress, which are difficult to consciously control and are vital for revealing suppressed emotions.

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