Cover of Blink by Malcolm Gladwell - Business and Economics Book

From "Blink"

Author: Malcolm Gladwell
Publisher: Unknown Publisher
Year: 2005
Category: Decision making
Chapter 5: Four: Paul Van Riperโ€™s Big Victory: Creating Structure for Spontaneity
Key Insight 1 from this chapter

Paul Van Riper's Military Philosophy and Leadership

Key Economic Insight

Paul Van Riper, a tall, lean Marine with a gruff, commanding voice, was shaped by early experiences, deciding at age twelve to join the Marine Corps during the Korean War. His service in Vietnam included a tour in 1968 as commander of Mike Company, where he drastically reduced North Vietnamese rocket attacks in his patrol area from one or two per week to just one over three months.

His leadership style was direct, concise, and confident, characterized by being a 'gunslinger' who led from the front, constantly in the field rather than behind a desk. He demonstrated innovative problem-solving, such as diving into a river to gain a better view for reconnaissance. Van Riper was strict yet fair, insisting on routine training like squad tactics and physical training even immediately after intense battles, such as the one where Mike Company sustained 12 dead and 45 casualties.

Van Riper's core military philosophy, influenced by his combat experience and studies of theorists like Carl von Clausewitz, held that war is inherently unpredictable, messy, and nonlinear. He strongly disliked the systematic, analytical decision-making approaches often taught in military doctrine, finding them too slow and impractical amidst the uncertainties and time pressures of battle, where situations constantly evolve. His belief in aggressive engagement was evident when he instructed nine men to resist an enemy force of 121, expressing no doubt in the necessity to engage.

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