Overcoming Barriers and Adopting Effective Networking Strategies

Key Insight

Despite the recognized importance of professional networking for career growth, many individuals spend insufficient time on it, often due to ingrained perceptions and discomfort. Research indicates that while socializing with friends and family is highly enjoyable, interactions with colleagues or bosses are often rated less positively, making professional networking seem less appealing. Furthermore, people tend to view networking for instrumental reasons as a 'less moral' activity, which can evoke feelings of being 'dirty,' particularly among those with less power. This reluctance to mix professional interests with spontaneous friendships, coupled with seeing networking as a mere task rather than a skill to be developed, hinders consistent engagement.

To overcome these barriers and network effectively, several principles are crucial. One key strategy is to 'pursue weak ties,' as casual acquaintances (like a college roommate not seen for years) often provide non-redundant information and contacts, which are invaluable for job seeking or new ideas, unlike strong ties that share redundant information. Another principle is to 'become a broker' by bridging structural holes, connecting individuals or groups who can mutually benefit from different ideas, information, and resources. Ronald Burt's research shows that those who bridge structural holes are more likely to receive higher compensation, positive performance evaluations, and promotions, underscoring the value of being an active connector.

Furthermore, 'being central' in an organizational network—like a strategy head with exposure to senior executives and units—provides significant informational advantages and visibility, leading to greater power and opportunities, as seen with Zia Yusuf at SAP. Finally, 'creating value for others' is fundamental; this involves offering generous, empathetic help, making specific requests when seeking assistance, and recognizing that providing connections and support builds one's own reputation and power through reciprocity. Jon Levy's approach of hosting unique 'influencers’ dinners,' which are generous, novel, and well-curated, exemplifies how to make networking enjoyable and impactful by fostering genuine connections through shared effort and wonder, turning it into a win-win experience for all involved.