Cover of The Social Animal by David Brooks - Business and Economics Book

From "The Social Animal"

Author: David Brooks
Publisher: Unknown Publisher
Year: 2011
Category: Character

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Chapter 14: The Grand Narrative
Key Insight 1 from this chapter

The Crisis of Erica's Entrepreneurial Career and Subsequent Unemployment Trauma

Key Insight

Erica and Harold's consulting firm flourished for four years, hiring eighteen people and securing numerous clients, yet their professional ascent coincided with severe domestic neglect; lightbulbs remained burnt out for months, cable TV went unrepaired, and general household decay became the norm. The firm's success ended abruptly with a recession, leading to the cancellation of consulting contracts and the dissolution of client relationships that once felt genuine. Erica observed that the 'niceness' of those who stopped returning her calls was, in fact, a dishonest and cowardly avoidance of uncomfortable conversations regarding contract termination, rather than considerate empathy.

The firm's collapse left Erica disoriented and pathless after a lifetime of work, despite an initial thought that she might enjoy tranquility. However, she experienced a profound 'craving or demand of the human mind more constant and insatiable than that for exercise and employment,' as described by Scottish philosopher David Hume, leading to cognitive disintegration and constant exhaustion without activity. Long-term unemployment imposed severe psychological costs, as research indicates, increasing susceptibility to depression, risk aversion, alcoholism, and domestic abuse, and reducing life spans by 1.5 years for those losing jobs at age thirty. Her relationship with Harold suffered due to their contrasting views on self-worth, tied to 'doing' versus 'being.'

In her desperate search for new employment, Erica's expectations plummeted, shifting from executive roles to considering entrepreneurial ventures like smoothie franchises or pet butler services. She eventually secured a strategic planning position at Intercom, a company she despised for its poor service and narcissistic CEO. The interview process was demeaning, filled with condescending remarks and corporate jargon, forcing Erica to debase herself and adopt their 'argot' just to secure the job, accepting a role among what she perceived as 'lords of self-esteem' at a company whose values contradicted her own.

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