Cover of The Social Animal by David Brooks - Business and Economics Book

From "The Social Animal"

Author: David Brooks
Publisher: Unknown Publisher
Year: 2011
Category: Character

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Chapter 18: Morality
Key Insight 2 from this chapter

The Intuitionist View of Moral Foundations

Key Insight

The intuitionist view places emotion and unconscious intuition, rather than reason, at the core of moral life, emphasizing moral reflexes and perception over logical deduction, with the primary struggle occurring within the unconscious mind (Level 1). This perspective acknowledges deep selfish drives—to take, gain status, exert power, and satisfy lusts—which can warp perception and lead to dehumanization, as seen in the Rwandan genocide where participants perceived neighbors as less than human, one man killing a neighbor without recognizing him until afterwards. These impulses also generate post-factum justifications for actions.

Conversely, humans, as descendants of successful cooperators, also possess powerful prosocial drives for bonding and commitment. Animal studies reveal these building blocks for empathy: rats adjust eating habits to avoid shocking other rats, and chimps console the injured or share. In humans, social emotions like blushing, instantaneous outrage, and sympathetic yawning foster connection. Adam Smith's 'The Theory of Moral Sentiments' anticipated mirror neurons, describing how we physically recoil when another is struck and feel their pain, alongside a natural desire to please and aversion to offend, valuing others' esteem.

This innate moral sense is evident from early childhood: 6-month-old babies prefer figures that help others climb a hill, and 8-month-olds prefer characters who punish hinderers, demonstrating a rudimentary sense of justice. Children universally demand fair treatment, admire self-sacrifice, and disdain betrayal, distinguishing moral rules like 'Don’t hit' from non-moral ones like 'Don’t chew gum in school.' These judgments are instant, emotional, and intuitive, akin to aesthetic perceptions; evaluative feelings on complex issues are detectable within 200 to 250 milliseconds. Jonathan Haidt and colleagues identified five structured moral concerns—fairness/reciprocity, harm/care, authority/respect, purity/disgust (e.g., revulsion at 'Hitler’s sweater'), and in-group/loyalty (e.g., distinguishing groups in 170 milliseconds, with differential brain activation to pain)—which form moral 'taste buds.' These diverse, often conflicting, impulses within the 'unconscious soulsphere' indicate that morality is not a simple logical system, yet humans possess a deep motivation to be, and be seen as, moral.

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