From "The Intelligent Investor Third Edition"
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Free 10-min PreviewInvestment as a Business Operation and its Distinction from Speculation
Key Insight
True investment requires a true margin of safety, demonstrable through figures, persuasive reasoning, and actual experience, which serves as the touchstone to differentiate it from speculation. Speculative claims to a safety margin, often based on subjective judgment about propitious timing, superior skill, or trustworthy advice, are unconvincing as they lack objective, favorable evidence or conclusive reasoning, making it doubtful that such operations are protected by a meaningful margin of safety.
Investment is most intelligent when it is most businesslike, with every corporate security viewed as an ownership interest or claim against a specific enterprise. This approach is guided by fundamental business principles: 'Know what you are doing,' meaning an investor should understand security values as thoroughly as they would merchandise for a business venture. The second principle is 'Do not let anyone else run your business' unless their performance can be adequately supervised or there are unusually strong reasons for implicit confidence in their integrity and ability.
The third principle advises 'Do not enter an operation' unless reliable calculations indicate a fair chance of reasonable profit, emphasizing that profit-seeking operations should be based on arithmetic, not optimism, and requiring convincing evidence against substantial principal risk for investments yielding small returns. The fourth and positive rule is 'Have the courage of your knowledge and experience,' acting on sound judgment derived from facts, even if others disagree, as correctness stems from data and reasoning. For the typical investor, satisfactory results can be achieved by limiting ambition to capacity and following a standard, defensive investment path.
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