Cover of $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi - Business and Economics Book

From "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No"

Author: Alex Hormozi
Publisher: Acquisition.com, LLC
Year: 2021
Category: Business & Economics

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Chapter 1: How We Got Here
Key Insight 1 from this chapter

Extreme Financial Distress and Personal Crisis

Key Insight

The period leading up to Christmas Eve 2016 was marked by severe financial precarity and profound personal distress. On December 24, a payment processor froze $120000 of funds for six months, citing 'irregular activity', which critically impacted the individual's business. At this time, their account held only $23036, from which they immediately paid a salesman's $22000 commission, leaving a mere $1036. This dire financial situation unfolded while the individual operated their new business, 'Gym Launch', from a children's playroom at their girlfriend's parents' house, having no independent residence.

This particular incident was the culmination of a month filled with compounding setbacks. Just thirty days prior, the individual had sold five of their six gyms, investing the entirety of these proceeds as seed money for 'Gym Launch' with a new partner. However, they discovered that their partner had unilaterally withdrawn $45700, leaving only $300 in the business account, effectively wiping out years of work. Simultaneously, the individual faced grave personal crises: their mother was in critical condition from a near-fatal accident, they totaled their car in a 60 mph head-on collision, and received a DUI.

Overwhelmed by these compounding disasters, the individual confessed to their girlfriend, Leila, that they had 'nothing' and felt like a 'sinking ship'. Despite the extreme circumstances, Leila offered unwavering support, stating, 'I would sleep with you under a bridge if it came to that.' At this absolute nadir, the individual's remaining assets were a highly refined 'grand slam offer'β€”a perfected business methodologyβ€”and an old business credit card with a $100000 limit, which would become instrumental in the impending attempt to reverse their fortunes.

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